| If, Patricia Bokowski, when you lay your head upon your pillow tonight, you could choose to slip into a dream dimension where time would literally expand, so much so that you could live out an entire other lifetime within it as a person “designed” by you from head to toe, even choosing your name and who your parents would be. Where every single day you’d be pushed on to greatness, every single challenge would invite you to become more, and all of your dreams could come true. Where, no matter how things may ever seem, you’d be bathed in love, surrounded by friends, safe and sound in your very own bed. And where, upon waking, all that you loved and learned in that lifetime would remain with you forever, and all that scared and threatened you would only have prepared you for happily-ever-after. Would you choose to go there, Patricia Bokowski? On the condition that it felt like your “real life”? Of course you would. I know you. Which begs the questions, “How do you know, then, this isn’t that dream? And, who, exactly, is now dreaming they’re you?” Howling at the moon, The Universe / “Marketing made simple!” www.tut.com |
“Stop asking people who have never been where you are going for directions.” – NineFrogs
Marketing made simple!
And, why you need to…
Pick a great name for your business!👈👈👈
Something clever.
Witty?
Memorable?
Why?
Because that’s how people are going to find you!
And I know what sounds pretty simplistic.
Only.
I don’t think many business owners take that into account.
When picking a name for their business.
Before I picked the name for my business.
I read three books on marketing.
And they all said the same thing.
Your business name is crucial to your businesses success!
Marketing made simple!
It was 2011.
I was looking for a name for my new Image Consulting business.
I already had a few names in mind.
(needless to say, those didn’t work out).
And then this happened!
Fate + opportunity meet = NineFrogs
Marketing made simple!
Here’s an example of what I’m talking about.
Let’s say this is the name of a Bob’s new business website:
BobsTireandRescueGarbageandTowTruck.com
Wow!
That is one long name.
If I were Bob, I’d think of a shorter name for my business.
Maybe…
BobsBigTire&Tow
Has a much better ring to it.
It’s a name people will remember.
And.
That is what you want.
A name that people will remember.
What does having a great name for your business mean?
Do you think people remember NineFrogs?
Yes they do.
Because they will tell me all the time 🙂
Marketing made simple!
Here’s another mistake Bob made, (and he’s not alone).
I see businesses do this all the time!
Bad enough Bob chose that really long asf name.
Now, he’s not even being consistent.
That was the name on his website.
Now he goes on Instagram and opens an account with THIS name:
BobbysTireandRescue 👈👈👈
Notice the difference?
It’s an entirely different name!
Don’t do that!
You need to be consistent in your marketing.
If you are looking for me on any of my social media.
My website?
My blog?
My business name is the same: NineFrogs.
Spelled just like that.
Consistent!
Marketing made simple!
NINEFROGS WISDOM –
WHEN IT COMES TO MARKETING YOUR BUSINESS,
THINK WHAT ARE THE DIFFERENT WAYS
YOUR PROSPECTIVE CLIENTS CAN FIND YOU?
Think about your business name on Google?
And the business world?
Are you making it easy for prospective clients to find you?
Can people find you easily on Instagram?
You would be amazed how many people think that’s so.
Only, it isn’t.
This just happened to me recently.
I met a girl who was selling jewelry.
She gave me a little pamphlet with her business name on it.
And, she asked me if I would follow her on Instagram.
I told her, ‘of course’.
Went home.
Went on Instagram.
Couldn’t find her account?
Then I remembered she told me she had an Etsy account.
So I went on Etsy and found her there (different name there as well).
So, she basically has her business name three different ways.
DON’T DO THAT!👈👈👈
Marketing made simple!
“WHAT’S IN A NAME? THAT WHICH WE CALL A ROSE BY ANY OTHER NAME WOULD SMELL AS SWEET!” Kermit the Frog🐸🐸🐸
What feeling do you think people feel when they here you business name?
Do you think it makes them happy?
Do you think it makes them think ‘I like this person”?
Because, that’s really important.
This is your brand.
You want to make sure you have a clear picture in mind.
And that your audience does as well.
Marketing made simple!
OK!
So, the million dollar question!
The question I have been asked more times than I can count.
How did you come up with the name NineFrogs?👈👈👈
To put it simply (because it’s a long story).
FROGS are lucky in Feng Shui 🐸🐸🐸
AND.
I’ve always been into numerology.
And how numbers affect our lives.
One Frog, two frogs…NineFrogs! 🐸🐸🐸🐸🐸🐸🐸🐸🐸
So began the Magic of NineFrogs ✨✨✨
I knew the moment it said AVAILABLE.
I was onto something BIG.
And I’m so happy with myself.
For waiting until I got the RIGHT name.
From that moment on.
There was no looking back!
Marketing made simple!
Now think about your business.
If you have one already.
Are you being consistent with your name across social media?
Your promotional materials?
Your business card?
Are you making it easy for people to find you?
And yes, I know I keep asking that.
It’s because it’s so freaking important.
As I said, all my social media is under: NineFrogs.
My website is: www.ninefrogs.com.
My email: pattib@ninefrogs.com.
See, consistent.
Now, Google my business — NineFrogs 👈👈👈
See. consistent.
That’s what YOU want!
Marketing made simple!
Here’s another pet-peeve I have.
And if you haven’t picked your business name yet.
I hope this will give you some food-for-thought.
Business cards:
- Make sure everything on it is legible.
- Not in some microscopic print that you need a magnifying glass to read.
- For the love of God, do not pick some long asf name like:
Nancy’sNailsandSheDoesHairTooOnSaturdaysOnly@gmail.com
Instead try something like:
NancysNails@gmail.com
See the difference?
The end game is making it as easy as possible for people to reach you.
Find you, and most importantly,
Do business with you!✔✔✔
Marketing made simple!
Lastly, make sure you follow NineFrogs on TikTok & YouTube – The Frog’s Den – New videos coming real soon!
That’s a wrap!
Talk soon,
Patricia <3 always
NineFrogs ~ People will stare. Make it worth their while!
“Marketing made simple!”
www.ninefrogs.com
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